About Founders

Taralika
Singh

Co-Founder

Social-Media Manager

Lawyer

Writer

Taralika didn’t just quit her 9-to-5, she pirouetted out of it with a Google Doc in one hand and a Notion board in the other. After years of writing for everyone from legacy brands to indie cinema pages, she decided to build something of her own. Enter Guide Media Co.

With a background that includes everything from brand strategy to SEO blogs, influencer collabs to podcast production, and a brief (but enlightening) detour into the world of law, Taralika brings the kind of range that would make even a multiverse jealous. She has worked on digital campaigns for brands like Netflix, Amazon Prime Video, and Maruti Suzuki, and once led a full-fledged marketing strategy for a top skincare brand as part of a live project with Hindustan Unilever Limited. She gets both the pixels and the people.

At Guide, she’s the go-to for strategy, storytelling, and general chaos coordination. She’s also the one you’ll find obsessing over Instagram insights, and whether a caption is too clever or just clever enough.

When she’s not working, she runs a film blog, has Opinions™️ on everything from Bollywood to brand voice, and can identify a good cake crumb from a mile away.

Taralika didn’t just quit her 9-to-5, she pirouetted out of it with a Google Doc in one hand and a Notion board in the other. After years of writing for everyone from legacy brands to indie cinema pages, she decided to build something of her own. Enter Guide Media Co.

With a background that includes everything from brand strategy to SEO blogs, influencer collabs to podcast production, and a brief (but enlightening) detour into the world of law, Taralika brings the kind of range that would make even a multiverse jealous. She has worked on digital campaigns for brands like Netflix, Amazon Prime Video, and Maruti Suzuki, and once led a full-fledged marketing strategy for a top skincare brand as part of a live project with Hindustan Unilever Limited. She gets both the pixels and the people.

At Guide, she’s the go-to for strategy, storytelling, and general chaos coordination. She’s also the one you’ll find obsessing over Instagram insights, and whether a caption is too clever or just clever enough.

When she’s not working, she runs a film blog, has Opinions™️ on everything from Bollywood to brand voice, and can identify a good cake crumb from a mile away.

Vaibhav

Co-Founder

Social-Media Manager

Lawyer

Writer

Vaibhav leads everything creative at Guide Media Co.

From brand strategy to video production, reels, photoshoots, design, and copy—if it’s the creative part of your brand, it’s his domain.

As a 14th-generation practitioner of the Banaras Gharana tradition and an internationally acclaimed Kathak dancer, Vaibhav brings a performer’s discipline and sensitivity to every project. His background on stage and screen fuels a deep understanding of rhythm, emotion, and visual impact.

Whether he’s crafting an introduction reel for a real estate broker, developing a brand identity for bakeries and food chains like Lutyen or Ditya, or producing content that tells authentic stories of hope—Vaibhav ensures every brand voice feels genuine and compelling.

He believes branding is more than aesthetics. It’s honesty, emotion, and human connection.

Vaibhav leads everything creative at Guide Media Co.

From brand strategy to video production, reels, photoshoots, design, and copy—if it’s the creative part of your brand, it’s his domain.

As a 14th-generation practitioner of the Banaras Gharana tradition and an internationally acclaimed Kathak dancer, Vaibhav brings a performer’s discipline and sensitivity to every project. His background on stage and screen fuels a deep understanding of rhythm, emotion, and visual impact.

Whether he’s crafting an introduction reel for a real estate broker, developing a brand identity for bakeries and food chains like Lutyen or Ditya, or producing content that tells authentic stories of hope—Vaibhav ensures every brand voice feels genuine and compelling.

He believes branding is more than aesthetics. It’s honesty, emotion, and human connection.